Zafar Kahn’s article was featured in Equities
The lure of remarketing may kill anonymity in crypto-currency transactions.
Online shoppers paying with Bitcoin may have been expecting this crypto-currency to shield their identity. They may be disappointed to learn that merchants are not protecting their identity. In some cases, they are even selling it.
A recent Princeton University study revealed that Bitcoin transactions can be tracked through a combination of cookies, third party tracking software and merchant data. Some merchants are selling the information to third-parties including advertisers.
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